AI Insights · Timothy · October 2021
Top 5 Social Apps Performance in Poland Q3 2021
In Q3 2021, the top 5 social apps in Poland showed varying trends in downloads, revenue, and active users. TikTok led in growth while Facebook maintained the highest active user base.
In Q3 2021, Poland's social app landscape was dominated by TikTok, Facebook, Instagram, zenly - your world, and X. Data from Sensor Tower reveals interesting trends in weekly downloads, revenue, and active users across these apps.
TikTok
TikTok saw a significant rise in weekly revenue, starting at approximately $14.8K at the end of June and peaking at $49.3K by the end of September. Weekly downloads fluctuated, with a notable peak of 64.4K in late August. Throughout the quarter, TikTok maintained a high level of weekly active users, hovering around 6.1M, with minor variances.
Facebook had consistent weekly revenue, averaging around $10K to $11K. Downloads showed slight fluctuations, peaking at 52.1K in late August. Facebook boasted the highest number of active users among the top apps, with numbers steadily increasing from 14.6M to 14.8M over the quarter.
Instagram experienced modest weekly revenue, generally below $50. Downloads were relatively stable, peaking at 41.5K in early August. Active users remained around 8M, with minimal fluctuations throughout the quarter.
zenly - your world
zenly - your world had a decline in downloads, dropping from 25.3K at the start of July to 8.3K by the end of September. Despite this, active users increased from 259K to 313K, indicating strong user engagement.
X
X showed consistent download numbers, averaging around 15K weekly. Active users remained stable, with a slight decrease from 1.12M to 1.08M by the end of September.
For more in-depth insights and data, visit Sensor Tower.